As new found consumer engagement & corporate responsibility continues to evolve how can Social Entrepreneurs leverage this for the success of their social innovations? Late 2009, Pepsi announced that instead of their usual campaign of Superbowl advertisements they would invest the $20 Million in a community campaign. “The Pepsi Refresh Everything is giving away the $20 [...]
Entries Tagged as 'sustainability'
Social Entrepreneurs & Corporate Responsibility
January 28th, 2010 · No Comments · Environment, Music, Social Media, Social justice, sustainability
Tags: change·collaboration·community·connection·contribution·growth·human behaviour·Social justice·Social Media
Are Music Festivals offline versions of online Communities?
January 16th, 2010 · 2 Comments · Environment, Indigenous Australia, Music, Social Media, Social justice, personal development, sustainability
If Social Media is bringing like minded people together online, music festivals are bringing bodies together offline. Every year around the world, outdoor music festivals, for a variety of tastes & genres, host hundreds of thousands of people. Those attending put up with overcrowding, queues & the extremes of the elements (including mud or extreme [...]
Tags: climate change·collaboration·community·connection·contribution·festival·growth·hope·human behaviour·local·love·Social justice·Social Media
Avatar’s eco worship starts a new debate
January 13th, 2010 · No Comments · Environment, Indigenous Australia, Social Media, Social justice, personal development, sustainability
There is no doubt that James Cameron’s Avatar is a visual masterpiece. The story may not be new but isn’t this more a true use of storytelling? Delivering a message when we can’t seem to face the reality? As we struggle to find a solution to an environment choking on the progress of Industrialisation, Avatar’s [...]
Tags: Australia·climate change·communication·connection·contribution·growth·human behaviour·spirituality
Sustainability Festival in the Valley of Sydney
January 4th, 2010 · 1 Comment · Environment, Music, sustainability
Over the New Year period Peats Ridge Music Festival ran for it’s 5th Year. Held in Glenworth Valley, an hour north of Sydney, the festival had all the usual elements, an eclectic mix of artists, sounds catering many tastes, the bars & ‘junk food’ outlets, the mud on sun drenched days and people. It differs [...]
Tags: art·climate change·collaboration·communication·connection·contribution·human behaviour·local·Music
Why Cap & Trade is Flawed.
December 24th, 2009 · No Comments · Environment, sustainability
From the person who created the very interesting ‘The Story Of Stuff’ – how the current linear system of mass production is broken and not sustainable – has followed this up with ‘The Story of Cap & Trade’. It seems I’m not the only one who would like government to rethink their current approach. I [...]
