As new found consumer engagement & corporate responsibility continues to evolve how can Social Entrepreneurs leverage this for the success of their social innovations? Late 2009, Pepsi announced that instead of their usual campaign of Superbowl advertisements they would invest the $20 Million in a community campaign. “The Pepsi Refresh Everything is giving away the $20 [...]
Entries Tagged as 'Social Media'
Social Entrepreneurs & Corporate Responsibility
January 28th, 2010 · No Comments · Environment, Music, Social Media, Social justice, sustainability
Tags: change·collaboration·community·connection·contribution·growth·human behaviour·Social justice·Social Media
Are Music Festivals offline versions of online Communities?
January 16th, 2010 · 2 Comments · Environment, Indigenous Australia, Music, Social Media, Social justice, personal development, sustainability
If Social Media is bringing like minded people together online, music festivals are bringing bodies together offline. Every year around the world, outdoor music festivals, for a variety of tastes & genres, host hundreds of thousands of people. Those attending put up with overcrowding, queues & the extremes of the elements (including mud or extreme [...]
Tags: climate change·collaboration·community·connection·contribution·festival·growth·hope·human behaviour·local·love·Social justice·Social Media
Avatar’s eco worship starts a new debate
January 13th, 2010 · No Comments · Environment, Indigenous Australia, Social Media, Social justice, personal development, sustainability
There is no doubt that James Cameron’s Avatar is a visual masterpiece. The story may not be new but isn’t this more a true use of storytelling? Delivering a message when we can’t seem to face the reality? As we struggle to find a solution to an environment choking on the progress of Industrialisation, Avatar’s [...]
Tags: Australia·climate change·communication·connection·contribution·growth·human behaviour·spirituality
Gossip or Social Philanthropic Expression?
December 15th, 2009 · No Comments · Environment, Social Media, Social justice, sustainability
Like it or not Social media is now a part of our lives. Only recently becoming easily accessible and easy to use it has now been thrust into the mainstream.
Is it really the next evolution in communication and conversation or is it simply a tool for gossip and pointless babble about what one has for dinner?
Tags: change·climate change·collaboration·communication·human behaviour·Social justice·Social Media
How Social Media Savvy is Australia?
November 9th, 2009 · 2 Comments · Social Media
As a marketer, Social Media and it’s evolution as a marketing tool is fascinating. It is still very early days but the early adoption, the resistance and the opportunities are mimicking another form of communication we all now take for granted – email. A recent survey by Forrester shows the level of participation in Social [...]
Tags: Australia·communication·connection·marketing·Social Media
